The Rewards of an Engaged Female Workforce
Employee engagement is a critical indicator of a company’s success. Engaged employees feel a bond with their company, are proud to work there, and take steps to improve the company’s prospects. However, BCG’s latest research shows that some of the world’s biggest and best-known companies have lower engagement than they should among senior-level women. This creates two problems. First, research has shown that companies whose employees aren’t engaged have weaker financial performance. Compounding this outcome, if promising women leave, companies could pay an additional financial penalty for having a less diverse leadership team. (See Shattering the Glass Ceiling, BCG Focus, August 2012.)
BCG’s analysis of the factors that contribute to engagement among approximately 345,000 individuals reveals the scope of the issue. It also suggests how companies can respond. By rewriting the rules for how employees interact with each other and with management, fostering peer-to-peer connections, and making leaders accountable for results, companies can create a more engaging environment—not only for senior-level women but for all employees.
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