«You think you’re clever?» – Get ready to change the way you think about economics

Have you ever spoiled your dinner by eating too many appetizers? And would you purchase a king size bed cover on sale even if you only have a double bed?

According to Richard H. Thaler we are all idiots when it comes to money and there is little we can do about it.

Richard H. Thaler – Professor of Behavioral Science and Economics of the University of Chicago, best-selling author of «Nudge» and a brilliant and entertaining speaker – talked about «Misbehaving» at the University of Zurich.

Thaler has spent his career studying the radical notion that the central agents in the economy are humans – predictable, error-prone individuals. «Misbehaving – The Making of Behavioral Economics» is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth – and changes the way we think about economics, ourselves, and our world.

After the public lecture, Thaler faced up to the critical questions of the well-known and former Financial Times journalist Haig Simonian.

Please have a look at the lecture and the Q&A session.

For further impressions about the event visit the

photo gallery

and read the


about the evening in the NZZ. To get a deeper insight in Professor Richard H. Thaler’s perspectives of behavioral ecomonics please read the


held by Marco Metzler.


to the column of Carolina Müller-Möhl in the Schweiz am Sonntag about Professor Richard Thaler’s lecture.